News Release: 2/25/2026
?May the FORE-th Be With You! ?This May 4th, join us for a day where the Force meets the fairway! Swing into friendly competition, enjoy great company, and compete for exciting prizes, all while supporting the mission of the Community Foundation of West Texas. Whether you're aiming for a hole-in-one or just hoping to stay out of the sand traps, this tournament is sure to be out of this galaxy. Don’t miss your chance to golf for good, and may the FORE-th be with you! Register today at
Street-Level Strategy: Tapping Local Wisdom to Outmaneuver the Competition
Understanding a market isn't about crunching numbers behind a desk or scanning national trendlines from a distance. It's about stepping onto the streets, hearing conversations in real time, and noticing the subtle shifts in consumer behavior that never show up in reports. Businesses that thrive in volatile environments often do so by absorbing the rhythms of their surroundings and responding with precision. While high-level data sets the stage, it's the local insights that shape the scenes worth
From Scroll to Sale: Strategies for Earning Loyal Customers in a Noisy Market
Modern consumers are overwhelmed, impatient, and perpetually distracted. For small businesses and startups, that means visibility is no longer enough; attention must convert into emotional trust and repeat behavior. Goal: Turn first-glance curiosity into lasting, loyal advocacy. ? TL;DR To attract and keep busy customers: Lead with clarity — state who you are and what job you solve within seconds. Simplify discovery — use short, story-driven content optimized for skimming and AI
Go Blue Lubbock Campaign Kicks Off on April 5th
LUBBOCK, Texas – April is National Child Abuse Prevention Month. The Lubbock Chamber of Commerce and South Plains Coalition for Child Abuse Prevention are helping bring awareness to child abuse and neglect with the 9th Annual Go Blue Lubbock campaign. Child abuse and neglect rates in Lubbock County have remained higher than the state average for over a decade with an average of three confirmed cases every day in 2021. Lubbock County’s rate of occurrence is 12.7 victims per 1,000 children compared to the
Lubbock Celebrity Chef to be Featured at Uncorked
LUBBOCK, Texas – Chef Angie Ragan, contestant on the inaugural season of Gordon Ramsay’s Next Level Chef and Salt by Angie owner, will host a wine and food pairing class at the 6th Annual Uncorked wine festival on Saturday, April 2 at the American Windmill Museum.Ragan will craft four bites highlighting a different Texas staple, served with wine paired by Llano Estacado Winery Sommelier Matt Bostick. “Everything I do is extra or totally Next Level,” said Ragan. “I created these bites, knowing what a
Industry Leader to Speak at Salute to Agriculture Luncheon
LUBBOCK, Texas – The Lubbock Chamber of Commerce will host its Salute to Ag Luncheon, presented by FiberMax-BASF, on March 22 at noon at the FiberMax Center for Discovery, 1121 Canyon Lake Drive. The event will be held on National Ag Day and celebrates the South Plains agriculture industry that according to Texas A&M AgriLife Extension exceeds $6 billion in economic impact. Agriculture continues to be one of the pillars of the local and West Texas economy. Corey Rosenbusch, President and CEO of
Tickets on Sale for 6th Annual Lubbock Uncorked
LUBBOCK, Texas – The Lubbock Chamber of Commerce has announced tickets are now on sale for its Lubbock Uncorked wine event, presented by Market Street, on Saturday, April 2 from 1 to 6 p.m. at the American Windmill Museum. A celebration of West Texas wine and grapes, Lubbock Uncorked will showcase more than 20 Texas wineries offering a large variety of wine for attendees to taste and enjoy. Wine is also available to purchase by the bottle to take home. Winemakers from throughout the state will be on
